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Blockchain and loyalty program pioneer Bruce Silcoff joins

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Blockchain and loyalty program pioneer Bruce Silcoff joins

Road Town, British Virgin Islands, August 11, 2022 (GLOBE NEWSWIRE) — fitcoina groundbreaking health and fitness ecosystem that brings personal wellness to Web3, has tapped serial entrepreneur and Shyft Network CEO Bruce Silcoff as an investor and loyalty advisor to give advice on the structure, logistics and rewards catalog of Fitcoin’s loyalty program.

With over 30 years of experience in fintech, blockchain, crypto, customer loyalty and CPG marketing, Silcoff has a solid resume and an impeccable reputation for entrepreneurial success. He is currently CEO of Shyft Network, a public protocol designed to validate identity and food compliance directly in blockchain data. Silcoff also brings decades of experience developing and executing loyalty, recognition and incentive programs.

“Fitcoin’s mission to inspire users to become active through cryptocurrency is incredibly exciting in this emerging industry,” says Silcoff. “I look forward to leveraging my experience in both crypto and the loyalty space to build a top-notch rewards program alongside the Fitcoin team.”

Fitcoin connects real-world activity and token rewards, incentivizing users to stay active and earn cryptocurrency. With a suite of personal fitness apps, NFTs for top athletes, and Metaverse games, Fitcoin users can earn $FIT, a governance token on the Ethereum network that can be redeemed in their rewards catalog for desirable items and special experiences.

“We are very excited to welcome an accomplished industry veteran to help us build the strongest loyalty program in the moving space,” said Andrew Shore, CEO of Fitcoin. “Bruce’s strategic guidance, vast experience and connections will be invaluable in achieving our core mission of building an ecosystem that inspires users to become their best selves through movement.”

To stay up to date with the latest Fitcoin news and be the first to hear about its official launch, follow @fitcoin on Twitter, visit fitcoin.io and join the Fitcoin App on Telegram.

About Fitcoin

Fitcoin is a health and fitness ecosystem that brings personal wellness to Web3. With a unique suite of personal fitness apps, top athlete NFTs, and Metaverse games, our users earn $FIT by being the best version of themselves and staying active. $FIT can be redeemed in the Fitcoin rewards catalog for desirable items and special experiences. For more information, visit fitcoin.io.

Media contact:

Robert Penington

Robert@thronepr.com

Via KISS PR media contact az@kisspr.com

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