Home Blockchain New England Revolution Partners with Chain as Official Blockchain and Web3 Sponsor

New England Revolution Partners with Chain as Official Blockchain and Web3 Sponsor

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New England Revolution Partners with Chain as Official Blockchain and Web3 Sponsor

The New England Patriots of the National Football League (NFL), the New England Revolution have selected blockchain infrastructure company Chain as the official blockchain and Web3 sponsor and said the partnership will go into effect.

As part of a strategic partnership, the team and Gillette Stadium’s parent company, Kraft Sports + Entertainment, have entered into a multi-year agreement with Chain to jointly explore ways to develop cutting-edge Web3 experiences,

Chain will use its various services such as registerCloud and NFT to simplify the process of developing and maintaining its blockchain infrastructure, delivering blockchain-related digital and physical experiences to Gillette Stadium fans.

Murray Cole, vice president of sales at Kraft Sports + Entertainment, said the partnership is a groundbreaking opportunity to combine physical and digital features to redefine the best-in-class fan experience.

He said that:

“Together with Chain, we will seek to similarly innovate with their cutting-edge blockchain technology. Our fans will be able to connect with the Patriots and Revolution in a way never before possible.

In April, Chain became the Patriots’ second blockchain-related sponsor after the Patriots also struck a deal with crypto fan token company Socios.

The NFL allowed teams to sign partnerships with cryptocurrency companies starting in March, But its rules still prohibit teams from using “crypto” or “cryptocurrency” to describe sponsorship.

The Dallas Cowboys, billed as the first National Football League (NFL) crypto deal, have become the first team to sign a crypto sponsorship deal.

More and more crypto exchanges continue to infiltrate the sports space. Crypto.com has signed a five-year partnership deal worth $25 million with the Australian Football League (AFL).

Image source: Shutterstock

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