Home Blockchain The Sandbox Expands Hong Kong Footprint for Alpha Season 3

The Sandbox Expands Hong Kong Footprint for Alpha Season 3

The Sandbox Expands Hong Kong Footprint for Alpha Season 3

Decentralized virtual game developer The Sandbox, a subsidiary of Animoca Brands, announced Thursday the rollout of the first-ever pop-up workshop in Hong Kong for upcoming seasonal events.

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To facilitate the experience in the metaverse, the leading virtual real estate developer is actively setting up a virtual platform for global users.

By providing a virtual ground for users to hold different activities, such as holding a virtual music concert and real estate development, Erich Wong, Sandbox’s growth manager, said more than 300 brand partners have signed up. as partners to join the global community. currently including Warner Music Group, Bored Ape Yacht Club (BAYC).

Locally, some Hong Kong-based entrepreneurs or companies have partnered with the Sandbox, including the train operator MTR and banking giant HSBC.

According to the Sandbox, 70% of its land, or more than 166,000 units, has been liberated.

In the coming season, the platform has announced that it will offer more than 100 events over the next 10 weeks, more than 90 kinds of interactive activities for the public to experience. Additionally, more than 20 new IPs or brands are expected to join the platform, including Snoop Aoki and Atari.

According to the press release, visitors to the Sandbox Alpha 3 workshop will be rewarded by creating an account on the platform. The company offered 1,000 SAND tokens to give away daily during the promotion period, and participants could win a 1X1 LAND and NFT house as prizes.

“With the opening of The Sandbox Alpha 3 Atelier, we are excited to welcome an even broader group of users to Hong Kong to explore a truly open metaverse and enjoy a new range of experiences,” said Sébastien. Borget, co-founder and COO of the sandbox.

At least two local design studios and agencies are cooperating on the project, including PANGU by Kenal and INDEX GAME, who have also developed their own virtual game associated with Sandbox.

Last month, Animoca Brands announced that the company had raised $75.32 million at a pre-money valuation of $5.9 billion. The new capital would be used to expand strategic fund acquisitions, investments, and product development, secure licensing for popular intellectual properties, and advance the open metaverse through its efforts to promote digital property rights for online users. line.

The company actively uses technologies, including block chain and NFT, to provide digital ownership of virtual assets and user data, enabling various DeFi and GameFi opportunities. The leading platform also intends to promote the Play-to-Earn (P2E) model to users associated with its native token – SAND, one of the cryptocurrencies that is actively traded among crypto exchanges.

Through the mechanism of P2E, users could earn tokens and track by participating in other trading activities, such as staking or trading.

Faced with the rise of the virtual economy, Hong Kong must inevitably prepare despite regional competition. Borget commented on the trend. On Wednesday, he took part in an online virtual forum and said, “If all of society has accepted that it’s okay to interact, date, work, learn and earn money. money on these virtual spaces, I feel like we’re going to enter into a real digital economy that will overcome the real-world economy,” Borget said, adding that “we won’t be constrained by the same restrictions of the traditional world anymore. . This will bring true inclusion and equality.”

Globally, more and more celebrities intend to get more spotlight from a virtual stage in the metaverse. Paris Hilton affiliate – 11:11 Media, has announced it is selling NFTS and hosting virtual parties through the Sandbox, according to CNBC citing the media platform.

By launching a lot, Paris Hilton will interact with her fans by “planning social and community events, such as rooftop parties and glamorous social experiences at her virtual Malibu mansion.”

Image source: Shutterstock


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